Numerous reports are coming out about what appears to be a coordinated marketing campaign effort by Sony to advertise, through the use of graffiti, its PlayStation Portable (PSP) device. LA, New York, Chicago, Philadelphia, and San Francisco have been found to have similar looking graffiti depicting people using the PSP device. Residents are outraged by such destruction of public and private property. Sony is denying all claims to their involvement in these acts of vandalism.
This is an interesting illustration of what potentially could be a corporation finding new channels of marketing to consumers.
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