A blog of anonymous Baylor MBA students writing about their experiences while in graduate school.

Saturday, December 03, 2005

Guerilla Marketing Gone Bad?

Numerous reports are coming out about what appears to be a coordinated marketing campaign effort by Sony to advertise, through the use of graffiti, its PlayStation Portable (PSP) device. LA, New York, Chicago, Philadelphia, and San Francisco have been found to have similar looking graffiti depicting people using the PSP device. Residents are outraged by such destruction of public and private property. Sony is denying all claims to their involvement in these acts of vandalism.

This is an interesting illustration of what potentially could be a corporation finding new channels of marketing to consumers.

Read more about this story.


4 Comments:

Blogger demonsthenes said...

Could be, or could be Sony fans or "fanatics" for that matter.

December 03, 2005 6:11 PM

 
Anonymous Anonymous said...

It should be noted that an episode of The Apprentice had the contestants of the show create a "graffiti billboard" for Sony.

http://apprentice.tv.yahoo.com/03/theshow/recap/episode6.html

Interesting ... Is this copy-cats or Sony themselves doing the work?

December 03, 2005 8:55 PM

 
Anonymous Thomas said...

It appears Sony is now confirming their involvement in the advertising campaign. According to the below article, Sony has been hiring artists and paying for ad-space to promote there PSP product.

http://business.bostonherald.com/technologyNews/view.bg?articleid=119099

December 29, 2005 8:36 PM

 
Anonymous Anonymous said...

Excellent, love it! » » »

February 20, 2007 9:59 PM

 

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